Learning to fly hang gliders prompted Roecker to return to journalism. He came to San Diego in 1977. During the 80's, he flew daily at Torrey Pines, fished for yellowtail, tuna, white sea bass and other species, and published hundreds of articles about fishing and hang gliding. He studied photography and video making, and found success with these visual forms of story telling. In 1988 he started Oceanic Productions, producing videos, books and calendars about California offshore fishing and long range fishing.

Roecker printed his book, "Fresh One! Standup Fishing: Salt Water Methods, Tackle & Techniques" in 1990. He wrote and worked for several publications as editor, and edited South Coast Sportfishing and California Angler magazines. Since 1993 he has been news editor and photographer for the San Diego Sportfishing Council.

Bill Roecker lives in Oceanside with his wife Debbie. Both are retired hang glider pilots. He hosted and produced 26 shows on The Outdoor Channel in 2004, the "Standup Fishing with Bill Roecker" series. The 2005 edition of his Sportfishing Calendar, books, videos and other products are available in southern California tackle stores like Turner's and Fisherman's Landing and on the products page at his web site, www.fishingvideos.com or from Oceanic Productions in Oceanside, CA.

It is my goal to produce the best possible videos about sportfishing. I believe fishing videos should appeal to a broad audience, be suitable for children and present the sport in a fair but positive light. These videos should also be informative and attractive in all aspects of production. Fish should be presented as deserving of fair play, and they should be released on camera or dispatched out of view accordingly. Sportsmanship is imperative, and should be a constant undercurrent. Good humor, friendship and an appreciation of nature must also be consistently present.